Product & Program Manager — growth, activation and platform systems

Seven years, one product, ten programs. I joined a marketing automation platform as it was outgrowing its email-first identity, and I have spent my career turning that transition into shipped systems: localisation for 12 markets, a new SMS channel, a free-forever plan that opened self-serve acquisition, AI-assisted onboarding, and the authentication work that kept an entire customer base deliverable when the mailbox providers changed the rules.

I work in both directions of the same job: the product side - problem framing, positioning, packaging, prompt and flow design; the program side - sequencing multiple teams, managing vendors, and getting legal, security, compliance and support to a shared launch date. Most of what follows required both.